Back 29 June 2020

THE NEW YAMAHA TÉNÉRÉ 700 RALLY EDITION GETS TO TRAVEL THROUGH TIME THANKS TO YAMAHA MOTOR EUROPE AND ARMANDO TESTA

An adventure in the desert is transformed into a journey through time. That’s what happens in the new Yamaha campaign “Timeless Horizon” created by Armando Testa for the new Ténéré 700 Rally Edition. The latest arrival in the Adventure segment takes us beyond the horizon in a journey which has lasted almost 40 years.

The film opens with Serge Bacou’s original XT500, which he used in the iconic ’81 Paris-Dakar. This legend has retained a special place in the hearts of off-the-road lovers, as it whizzes and glides through the desert and then, transformed into the new Ténéré 700 Rally Edition, it reaches us in a flash. The new bike is inspired by the livery of this historic one just as if it has crossed a time-space horizon.

The legend goes on.

The film was shot in Morocco and is planned for the web. It was produced by Little Bull Studios, the in-house production company of the Group. Thanks for original styling go to the Dune Motor Museum in Monza.

Credits:

Agency: Armando Testa Group

Creative Direction: Georgia Ferraro, Nicola Cellemme

Creative Team: Sebastien Sardet, Alice Franco

Client Service Team: Sascha Van Der Plas, Nicoletta Pittino

Production Company: Little Bull Studios

Directors: Di∙AL

DoP: Diego Indraccolo

Music: HZN SOUND – Sarah Eisenfisz

SFX: Guido Smider

CGI and Color Correction: BAND

Styling: Silvia Capra