YAMAHA MOTOR EUROPE AND ARMANDO TESTA CELEBRATE TOGETHER A JOURNEY LASTING EIGHT GENERATIONS WITH THE LAUNCH OF THE NEW TMAX 20th ANNIVERSARY
Yamaha Motor Europe is launching an exclusive special edition of just 560 examples, made even more exclusive since they can be bought exclusively online to celebrate the 20th anniversary of when the first TMAX was brought out.
That’s how the TMAX 20th Anniversary came to life: the undisputed king of maxi sporty scooters in a special edition representing the max of its evolution. “MAX Evolution”, declares the payoff of the campaign which once again was created by Armando Testa. It’s a visual representation of the evolutionary course which has lasted a whole eight generations. And generation after generation, edition after edition we see the body of the TMAX change and evolve to finally reveal the latest incredible model.
There are lots of exclusive features for fans of the TMAX to admire: dedicated colours and graphics, carbon inserts, bronze wheels and top-class technology onboard.
The touch point campaign, preceded by a video teaser, includes cuts of 90″ and 30”. It was produced by the in-house production company Little Bull Studios.
Credits:
Agency: Armando Testa Group
Executive creative direction: Nicola Cellemme and Georgia Ferraro
Creative team: Laura Sironi, Maria Meioli
Production Company: Little Bull Studios
Director: DI: AL
Dop: Diego Indraccolo
Photography: Marco Campelli
Colour correction and post production: BAND
Photo post production: Sara Lucchetta, Riccardo Corda
Music and SFX: Guido Smider
