VECCHIA ROMAGNA LAUNCHES RISERVA 18 WITH AN EXCLUSIVE FOOD PAIRING EVENT. A SPECIAL INTEGRATED OPERATION BY ARMANDO TESTA CELEBRATES THE LAUNCH.

Vecchia Romagna has expanded its range of Reserves and launched its new Riserva 18 – an exceptional blend of spirits aged 18 years in precious oak barrels and barrels where Amarone della Valpolicella wine is stored. The event took place yesterday in the unique atmosphere of Aethos Milan. 

This exclusive moment celebrated the Vecchia Romagna family of spirits, with particular focus on the Reserves: Riserva 18 and Riserva Tre Botti. 

The Armando Testa Agency devised a special operation integrated in all touchpoints for the launch: starting from the creative concept, the press campaign in magazines and newspapers, and including a special social editorial line created for the Reserves.

The event saw two great Masters of Emotions coming together.  A perfect match with Master Blender Antonio Zattoni and Master Pastry Chef Gianluca Fusto. Antonio Zattoni’s expertise and profound knowledge of spirits and the Vecchia Romagna method joined the pairing of haute patisserie specially created by the artistic flair of Gianluca Fusto.

This was the first time that Vecchia Romagna launched one of its most precious brandies in an exclusive happening, with a dedicated pairing for each distillate, using “blending” as the creative key. 

The event was organized and media planned by Wavemaker and Liquid Hub; video and photos by Liquid Hub; Hub09 for live social coverage of the event. 

Credits

Client: Montenegro s.r.l.

Marketing manager Core Brands: Daniele De Angelis

Brand Manager Vecchia Romagna: Beatrice Saleri

Agency: Armando Testa

Creative Direction: Jacopo Morini

Creative team: Gabriella De Stefano, Matteo Giachin Ricca 

Social Media Manager: Fabio Cuscunà 

Client service: Giovanna Farè, Gabriele Nolfo

Photography, videomaker, event: Liquid Hub     

Media, PR, event: Wavemaker

Social media agency: Hub09