TOGETHER FRIA AND INTESTA CREATE A NEW IDEA OF A HANKY

The company from Umbria has entrusted inTesta with their restyling project, with the objective of rethinking and developing from scratch the overall image of the Fria Fazzoletti product.

This innovative and sophisticated product is entirely made of soft cotton and the agency and the client decided to reposition it creating special packaging, designed to highlight its features of uniqueness, quality and prestige.

That is how a great looking collection of packaging came to life, starting off from

reference settings (history, art, culture) which provided the inspiration for three different textures and graphic patterns.

The three packs dedicated to either the art deco period, contemporary art or haiku poetry, the typical Japanese verses, all feature quotes referring to the different themes. In future the collection will be extended with new ideas which will further enrich the range.

Intuition and creativity have transformed the simple disposable hanky into a product which gets noticed because of its elegance and which stands out thanks to its quality.