THE RISO GALLO BENESSERE TANGE ON TV WITH ARMANDO TESTA.

The new campaign debuts in the year when the company celebrates its 160th anniversary.

Riso Gallo is running a TV campaign from 31 July to advertise itsBenessere (Wellbeing) range, with particular focus on two products: “3 cereali” (rice, spelt and barley) and “Expresso 3 cereali“.

During their 160th anniversary Riso Gallo is launching its Benessere (Wellbeing) line with the Heritage campaign which tells the history of the company which has been committed with passion to offering Italians their favourite rice since 1856.

The ad was created by the Armando Testa agency and it plays with the concept of the time needed to prepare a super healthy risotto: 12 minutes for the classic “3 Cereali” and just 2 minutes for the ‘Expresso.

CREDITS

Art director: Lara Eandi

Copy: Daniele Bona

Executive creative director: Michele Mariani

Production Company: The Producers

Director: Francesco Nencini