THE CAT, THE ARMANDO TESTA GROUP CREW – PRIZEWINNERS ON THE STAGE OF THE TEATRO ARISTON IN SANREMO.

The Crew from the Armando Testa Group and their disrespectful muppet cats were the stars of the Ariston Comic Selfie show, as members of web jury on the most famous stage in Italy, where they received a special award as the best innovative web project of the year.

In previous editions recipients of the award have included other famous web creatives, and this now confirms the enormous success of the new project of the Armando Testa Group. In less than one year they have achieved significant results, emphasising their online potential (CAT is active on Facebook, Instagram and Youtube with thousands of viewings every week), showing how multi-platform they are and proving – to the motto of Make your own webstar – how it is possible to bring customised characters, webstars and influencers to life for brands.

Some of the formats launched by the new team dedicated to branded content, with creative direction from Jacopo Morini, have made their debut on TV and radio, in the press and national media, as well as sealing partnerships with success stories (to name just one, the CAT videos are among the contents most viewed with greatest engagement on Fantagazzetta, the main application dedicated to fantasy football).

“I believe that, from grandfather to grandson – comments Walter Vacchino, owner of the Teatro Ariston, while the award was being presented to Gianarmando Testa – what makes this great agency stand out is the way passion is blended with innovation. This is an award for innovation but it would be impossible to receive it without heart and mind”.