THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA

The flavour of Riso Gallo knows no borders. The company has launched a new communication format created by Armando Testa, which will start off from France.

The protagonist of the ad which made its on air debut yesterday 29 May is always the historical Gallo (Cock) of the brand, now renovated and redrawn.

The 10” TV ad will launch the new Riso Gallo Aroma in the French market. This is naturally aromatic rice and the ad features our cock undertaking a pleasant aroma therapy session, obviously based on the chicchi ricchi.

Other subjects are currently being prepared for the campaign which will also run in the Italian market. Art director Andrea Lantelme and copywriters Federico Bonenti and Daniele Bona worked on this project for Armando Testa, with creative direction from Michele Mariani. Production from Little Bull, Directed and animation by Franco Tassi.