THE ARMANDO TESTA GROUP BRINGS INNOVATION TO THE STAGE.

La Scala Academy and TIM Foundation have joined forces for a project called INNOVAZIONE ON STAGE. Its goal is to make the entertainment professions more accessible for everyone and to promote the culture of change and digital innovation.

INNOVAZIONE ON STAGE is an Open Day Tour developed to increase awareness of La Scala Academy and what it offers in terms of training.A touring installation will showcase four courses connected to the world of entertainment. Exploiting the latest immersive technologies (Samsung Gear VR), they will encourage students aged 18 to 25 to get engaged. The INNOVAZIONE ON STAGE Tour will stop off in Milan, Turin, Bari and Palermo.

Coordination of the executive project was entrusted to the Armando Testa agency, who provided creative, digital and strategic competences, and formed a dedicated work group. The team, with creative direction from Jacopo Morini of Testa Digital Hub, the innovation unit of the Group, managed every step of the project, from concept to communication materials to the installation itself.

The aim of the partnership between the TIM Foundation and La Scala Academy is to encourage integration, communication, economic and social growth. That’s why the project TALENTS ON STAGE was also created, a crowdfunding drive developed on the WithYouWeDo platform: for every euro pledged the TIM Foundation will donate the same amount to La Scala Academy, up to a maximum of 200,000 euros. 171 scholarships can be funded from the total of 400,000 euros.

Credits

Jacopo Morini – Creative Director Testa Digital Hub

Antonello Falcone – Senior Art Director

Luca Traina – Director

Gabriele Nolfo – Senior Project Manager

Loredana Ambrogi – Account Director

Chiara Tosto – Senior Account Executive

Technological Partner and support:

Prodea