SALUMIFICIO PALMIERI AND ARMANDO TESTA TURIN CELEBRATE JUST HOW UNIQUE MORTADELLA FAVOLA IS.

Armando Testa Turin created the concept for Salumificio Palmieri’s new communication campaign, aimed at highlighting their top product: Mortadella Favola.

This is a special product, just as the name suggests, because it is created from a great intuition: indeed, Favola is the first mortadella in the world to be encased and cooked in its natural rind, this means it tastes great, has a fantastic aroma and is different from all the others.

To emphasise just how unique this product is, the creative team in Armando Testa Turin planned a number of different touchpoints: a press page, with an evocative key visual and a clear message, and a dedicated social pack consisting of several editorials, all aimed at conveying the inimitable taste of Mortadella Favola.

Because there’s only one Favola.

CREDITS

Direzione Creativa Esecutiva: Michele Mariani

Direzione Creativa: Andrea Lantelme, Sara Greco

Creative Team: Clara Vincelli, Laura Celli Volta, Beatrice Corbelletti

Head of Client Service Turin: Giovanna Farè

Client Service: Gabriele Nolfo

Social Media Managers: Elisa Li Causi, Chiara Sclerandi

Media Center: Media Italia