ROLLING STONE CHANGES ITS SKIN WITH ARMANDO TESTA. AND #LAMUSICARINGRAZIA.

In the new campaign created by Armando Testa, music thanks not only those who play music but also listeners. It thanks those who are tone deaf, mums who hum a lullaby, those who keep quiet those who listen with their hearts, those who go crowd surfing, but also on their feet who catch him as he plunges into the audience.

Only music will change music, only music will save music #lamusicaringrazia is Rolling Stone’s new brand religion.

The creative concept developed by Vincenzo Celli, Creative Director of Armando Testa Milan, was transformed into images by the Branded Entertainment Unit of Freemantle Media which produced a thrilling 60” video ad which will be on line on the RollingStone site from today12 September.

Seven young filmmakers were involved in creating the video (Marco Prestini, Andrea Giacomini, Alex Grazioli, Mattia Benetti, Gianluca Catania, Gabriele Trapani, Vittorio Bonaffini), which is accompanied by a track which was specially composed by Alessandro Branca with vocals by Ilaria Bernardini, which celebrates music in all its forms at all moments of life.