After the success of the 2024 campaign, in 2025 the brand Tenderly, in collaboration with the agency, decided to further evolve its communication. The objective was clear: to continue occupying a distinctive positioning territory, that of tenderness, and to strengthen a unique language within the category, enhancing the authentic voice of children.
This led to the creation of a completely new commercial, with different protagonists but the same purpose: to raise adults’ awareness about the importance of tenderness in everyday life. In daily routines, children become messengers of a value often overlooked, making their way into the hectic lives of their parents. With spontaneity, gentleness, and a touch of sweet irony, they remind adults that it takes very little to bring a smile, share a moment of affection, or perform a small act of care.
Because in today’s fast-paced world, it is precisely those “tiny gestures” that hold the greatest meaning: never forgetting about tenderness.
This led to the creation of a completely new commercial, with different protagonists but the same purpose: to raise adults’ awareness about the importance of tenderness in everyday life. In daily routines, children become messengers of a value often overlooked, making their way into the hectic lives of their parents. With spontaneity, gentleness, and a touch of sweet irony, they remind adults that it takes very little to bring a smile, share a moment of affection, or perform a small act of care.
Because in today’s fast-paced world, it is precisely those “tiny gestures” that hold the greatest meaning: never forgetting about tenderness.
Year
2025
