The campaign to promote the 2024 summer tourism season in the city of Assisi has the dual objective of enhancing the Franciscan sites and promoting all those activities that make holiday in Assisi an unforgettable experience at 360°. The creative idea takes its cue from the city’s name itself: Assisi, with the centrality of “SI” (YES), represents the answer to everything you can ask for a holiday never banal. Through a mechanism “copy” of question and answer, the “YES” It expresses the promise of a diverse and fulfilling tourist offer and is at the same time the graphic element that signs in an identitarian and distinctive way the campaign, with the expressive force and synthesis of a Logo. Thus, Assisi is no longer just the city of St. Francis, it is an affirmation: it is a yes to nature, a yes to art, a yes to a summer of outdoor experiences and fun.
Year
2024
