A flock of green hearts in flight crosses the skies over Umbria. Where do they come from and where are they heading? The mystery is revealed in the multimedia campaign to promote summer tourism 2024 by the Region of Umbria. The TV commercial, which comes in three different versions, opens with a view from above of a beautiful Umbrian countryside, over which a curious formation of green hearts flies. They are all sent by a girl who, from home and with her smartphone, is placing the heart icons representing the ‘Like it’ on the photos posted on social networks by visitors to Umbria: as if by magic, the hearts become physical and begin to fly, each one towards its destination. Following the flight of hearts, we discover the beauty of a unique territory, dotted with ancient villages, lush hills, enchanted lakes and vertiginous waterfalls: Umbria, the green heart of Italy.
Year
2024
