The Lavazza Paradise campaign is still affirmed as one of the best loved in Italy and it represents a uniquely successful case for its on-going strategic format and appreciation.
Thanks to the warmth which has always distinguished Lavazza advertising the brand has gained a special place in the hearts of Italians with a strong emotional bond.
Today the campaign is changing face. New testimonial, new style: more up-to-date and cinematographic. In the first subject of the new communication Maurizio Crozza-Architect tries to suggest some special projects to Maurizio Crozza-Saint Peter for a design style Paradise, but the best project is enjoying a Lavazza coffee with the new A Modo Mio Jolie, presented to the chorus of “YESSAAAA!” from the Crozza-Cherubs. So good that there’s just one.
Thanks to the warmth which has always distinguished Lavazza advertising the brand has gained a special place in the hearts of Italians with a strong emotional bond.
Today the campaign is changing face. New testimonial, new style: more up-to-date and cinematographic. In the first subject of the new communication Maurizio Crozza-Architect tries to suggest some special projects to Maurizio Crozza-Saint Peter for a design style Paradise, but the best project is enjoying a Lavazza coffee with the new A Modo Mio Jolie, presented to the chorus of “YESSAAAA!” from the Crozza-Cherubs. So good that there’s just one.
Year
2016
