The video reveal of a partnership between two number ones: MediaWorld, a leading electronics brand, has become the main sponsor of Olimpia Milano, Italy’s most titled basketball team.
The MediaWorld store was thus transformed into a basketball court where four of Olimpia’s greatest athletes, Nikola Mirotić, Gianpaolo Ricci, Diego Flaccadori and Ousmane Diop played a real game, moving between shelves and departments, under the astonished eyes of customers and salespeople.
“Let’s go, together!” the concept of the video, underscoring this union, sealed at the end by a MediaWorld employee’s shot at a basket and the transformation of the ball into the iconic ball-swirl, echoing the brand’s logo.
The MediaWorld store was thus transformed into a basketball court where four of Olimpia’s greatest athletes, Nikola Mirotić, Gianpaolo Ricci, Diego Flaccadori and Ousmane Diop played a real game, moving between shelves and departments, under the astonished eyes of customers and salespeople.
“Let’s go, together!” the concept of the video, underscoring this union, sealed at the end by a MediaWorld employee’s shot at a basket and the transformation of the ball into the iconic ball-swirl, echoing the brand’s logo.
Year
2024
