LO IEO DI PIÙ
NEW 5X1000
NEW 5X1000
CAMPAIGN
A campaign with a strong emotional impact, where the characteristics of cancer,
the scariest ones, are the same ones that for 30 years
have made the European Institute of Oncology such a fearsome adversary.
Cancer is strong, fast, tenacious, cancer runs, but “IEO even more”.
This is the brand’s new signature concept.
The Institute’s doctors themselves proudly display IEO’s strength coming to life through their shadows, with the form of animals ready to fight.
the scariest ones, are the same ones that for 30 years
have made the European Institute of Oncology such a fearsome adversary.
Cancer is strong, fast, tenacious, cancer runs, but “IEO even more”.
This is the brand’s new signature concept.
The Institute’s doctors themselves proudly display IEO’s strength coming to life through their shadows, with the form of animals ready to fight.
Year
2024
