The new digital campaign dedicated to the launch of the three new scented cosmetic lines of L’Erbolario – Iris Bianco, Vetiver, and Tè Nero – reimagines the concept of embracing nature, crafted specifically for the brand’s communication. The creative approach presents these cosmetics as true ambassadors of ethical beauty, inviting audiences on a sensory journey that highlights both the products and their ingredients, reflecting the brand’s commitment to sustainability and harmony with the planet. Produced entirely by Armando Testa Studios, the video strategy takes viewers on an emotional journey through slow-motion shots and macro details, culminating in a scene where the product is immersed in nature, embraced by its surroundings. This feeling of perfect harmony is also enhanced by music crafted specifically for each product, blending soothing melodies with the authentic sounds of nature.
Year
2024
