An elegant Italian living room with tone-on-tone colour dominants, the luxurious quiet of a moment for oneself, an enfolding sip of coffee: in the calm of this moment suspended in time, in a fully satisfying mood, suddenly taste steals the show. The creative idea is all about this sudden plot twist: that’s the taste explosion of Lavazza Espresso Gourmet, the new line of caramel and chocolate flavoured NCC capsules.
Two subjects, two parallel stories. In the first one, the whole environment comes in enveloping amber colors: here, a designer lamp floats in the air and then opens up in a mouth-watering explosion of sweet caramel. In the second subject, everything is in warm brown tones: a table clock rises and hangs in the air, then deflates to reveal a soft chocolate interior.
Then, alongside content on individual references, there is also a range film that treats the two home environments as placed in a single building, leveraging the verticality of the media.
Two subjects, two parallel stories. In the first one, the whole environment comes in enveloping amber colors: here, a designer lamp floats in the air and then opens up in a mouth-watering explosion of sweet caramel. In the second subject, everything is in warm brown tones: a table clock rises and hangs in the air, then deflates to reveal a soft chocolate interior.
Then, alongside content on individual references, there is also a range film that treats the two home environments as placed in a single building, leveraging the verticality of the media.
Year
2024
