The 2025 Calendar celebrates Lavazza’s 130th anniversary through one of the brand’s founding values: blending.
The concept of “blending” – invented by Luigi Lavazza in 1895 – still lives on today, understood as a constant opportunity for growth and positive contamination.
The Calendar is therefore an open and enthusiastic invitation to share, addressed to all those who have contributed to the brand’s growth over more than a century: talent, ambassadors, baristas, trainers, employees and coffee lovers.
The structure is that of an endless bar, a limitless, barrier-free fresco at which international guests such as Whoopi Goldberg, Jannik Sinner, BigMama, and the Calendar photographer himself, the French-Senegalese talent Omar Victor Diop, also sit.
The Calendar is thus an opportunity to celebrate Lavazza’s 130th anniversary in a celebration that brings together different generations, cultures, origins and mindsets. And that is why the counter goes through four thematic areas: Blending Cultures, Blending Times, Blending Roots, and Blending Minds.
The concept of “blending” – invented by Luigi Lavazza in 1895 – still lives on today, understood as a constant opportunity for growth and positive contamination.
The Calendar is therefore an open and enthusiastic invitation to share, addressed to all those who have contributed to the brand’s growth over more than a century: talent, ambassadors, baristas, trainers, employees and coffee lovers.
The structure is that of an endless bar, a limitless, barrier-free fresco at which international guests such as Whoopi Goldberg, Jannik Sinner, BigMama, and the Calendar photographer himself, the French-Senegalese talent Omar Victor Diop, also sit.
The Calendar is thus an opportunity to celebrate Lavazza’s 130th anniversary in a celebration that brings together different generations, cultures, origins and mindsets. And that is why the counter goes through four thematic areas: Blending Cultures, Blending Times, Blending Roots, and Blending Minds.
Year
2025
The social video strategy worked on feed and stories, staying true to the Calendar triptychs. Three types of reels were planned in feed: about brand, about talent, about people. Completing the ecosystem was content management and UI of the Lavazza corporate website section.
