What happens when Iper La grande i, different for a thousand reasons, meets Iginio Massari, the excellence of Italian pastry making? A unique experience comes to life, where even a traditional dessert becomes something new, to make every day special. This is why BuoniMaestri was born: a completely new brand, able to combine Iper’s search for quality at affordable prices with Iginio Massari’s decades of experience in the field. And the Maestro himself is the main protagonist of the film who tells the BuoniMaestri philosophy. Along with the video, a series of prints were also designed to tell the story of traditional products in a new, elegant and informal way.
Year
2024
