Every woman knows the severe look with which she judges her body, especially when it comes to her “B-side”.
With the appearance of cellulite or blemishes, accepting ourselves can become even more difficult.
However, if we learned to love ourselves a little more, we would realize that all our shapes are beautiful and deserve to be the stars.
Because every woman is wonderful just as she is.
This is the “Booty positive” insight behind Goovi’s new TV campaign for the communication of Shape Your Booty, the line of dietary supplements and cosmetics designed to act on cellulite in a natural way.
The idea behind the creativity is to recreate a real Booty Show in which the natural beauty of every “B-side”, whatever their shape, is celebrated by putting it in the spotlight with optimism and spontaneity. Interpreting this celebration with contagious energy is, Michelle Hunziker, Goovi ambassador since the brand’s inception.
With the appearance of cellulite or blemishes, accepting ourselves can become even more difficult.
However, if we learned to love ourselves a little more, we would realize that all our shapes are beautiful and deserve to be the stars.
Because every woman is wonderful just as she is.
This is the “Booty positive” insight behind Goovi’s new TV campaign for the communication of Shape Your Booty, the line of dietary supplements and cosmetics designed to act on cellulite in a natural way.
The idea behind the creativity is to recreate a real Booty Show in which the natural beauty of every “B-side”, whatever their shape, is celebrated by putting it in the spotlight with optimism and spontaneity. Interpreting this celebration with contagious energy is, Michelle Hunziker, Goovi ambassador since the brand’s inception.
Year
2024
