BILLBOARD
CAMPAIGN
2024

Throughout 2024, Armando Testa managed the communication for Fabbri 1905’s iconic products, an Italian brand renowned worldwide, especially for its Amarena. Amarena kicked off an OOH communication campaign entirely dedicated to the theme of love, later followed by campaigns for Topping, Menta, and Frutta al Liquore. Visually, the products were celebrated as the absolute protagonists, each enriched with a small element transformed into a heart: the spoon for Amarena, the ice cream wafer for Topping, the straw for Menta, and the cherry itself for Frutta al Liquore.