To feel glamorous, we carefully choose the most glamorous outfit to wear. Why not doing the same with our make-up?
And to complete our styling we can also wear an extra touch of glamour on our lips with an awesome lipstick, such as the new Super Vinyl Shake.
The TV campaign takes us into an abstract and imaginative world in which vinyl material permeates every space. The protagonist moves among sheets of latex fabric in colours that recall the product nuances and also perfectly match her styling.
The film opens with an impactful key visual: a pair of deep red lips emerging from a vinyl liquid. Then from a cut in the setting, the protagonist emerges with ease and confidence, showing us flawless lips with a bright and intense colour, like that of the fabrics that surround her.
Year
2024
