Is having dream hair just a dream? No, for those who choose Biopoint.
The beautiful Sicilian actress Francesca Chillemi, one of the most loved Italian characters, is the exceptional testimonial for this campaign.
The actress’s splendour goes hand in hand with a brand that has made beauty a cult in Italian history. The campaign, starring the Biopoint mask range, portrays a “dreamy” Francesca Chillemi, in a romantic and evocative location, searching for the secret to fabulous hair. But what might appear to be a dreamy journey of the protagonist soon reveals itself instead to be the cutting-edge tricho-cosmetics on which the brand has based its mission for over 60 years.
Year
2021
