Constipation is a real burden for those who suffer from it, and the Onligol campaign provides a reassuring and empathetic solution to get rid of this blockage. The creativity symbolically expresses the discomfort of chronic and occasional constipation that affects adults and children, with an image designed to be recognized and remembered: a “ball and chain but around the waist” that weighs down and obstructs the day for our protagonists. It’s exactly at this point that Onligol acts, dissolving the weight in a natural and gentle way, allowing sufferers to regain their serenity.