The new NeoBorocillina campaign focuses on the symptoms caused by different types of sore throat, representing them in a bold and distinctive way through “threatening” tattoos that imprint themselves into everyone’s daily life. Thanks to the effectiveness of its wide range of products, which includes pharmaceutical solutions and natural supplements, NeoBorocillina acts with its vortex of efficacy by erasing every “mark” of the sore throat and restoring well-being to people’s lives. The creativity emphasizes not only the brand’s ability to solve and take care, but also its closeness to consumers, reinforced by the new payoff: “On your throat’s side.”
In addition to the main campaign film, the initiative is adapted into vertical subjects dedicated to each type of sore throat, as well as specific creative content for Propolmiele+, the line of supplements for oral cavity wellness.
In addition to the main campaign film, the initiative is adapted into vertical subjects dedicated to each type of sore throat, as well as specific creative content for Propolmiele+, the line of supplements for oral cavity wellness.
Year
2025
