PHILIPPE MATIGNON AND ARMANDO TESTA LAUNCH PHILIPPE MATIGNON MAN, WITH A “TIE” THAT “FITS” PERFECTLY.

After dressing women from all over the world, PHILIPPE MATIGNON, the key brand from the Golden Lady Company, now presents its first collection of socks for men.

To take such an important step they have put their trust in the creativity of ARMANDO TESTA. Men’s socks have been reinterpreted with added elegance and personality, to make them an accessory that has to be seen.

Indeed in the shots by the photographer Sara Fileti, the socks take the place of a tie, the absolute male accessory, to show off the class of this new item as it is tied at the neck.

The creativity is highly visual and distinctive – Armando Testa style – and it contributes to the panorama of fashion communication. Ten shots combining a touch of irony with the inimitable style that is exclusive to Philippe Matignon. The campaign claim declares simply: WELCOME MAN.

The campaign has been on air since the end of September and is planned for dailies, magazines and in the main social media with a web video.

There are two lines in the new men’s collection from Philippe Matignon: one is more sophisticated and elegant, using prestigious yarns, such as cashmere or silk, available in 5 classic designs so that any wearer becomes a real gentleman. The other line is dedicated to the man who does not want to go unnoticed: 8 contemporary designs for 8 styles made of cotton or lisle.

Senior art director Laura Sironi and senior copy senior Emanuele Accurli, worked for the Armando Testa agency with creative direction from Dario Anania and Vincenzo Celli.

CREDITS

Agency: ARMANDO TESTA

Creative Direction: Vincenzo Celli and Dario Anania

Senior Art Director: Laura Sironi

Senior Copywriter: Emanuele Accurli Abenante

Client Service: Nicola Belli

Account service: Benedetta Buzzoni and Federica Bruno

Photo: Sara Fileti

Agency: Multi

Production Company: TheBox Films