Peuterey launches the video strategy “P As Peuterey” created by Armando Testa.

A joint project between the brand team and Armando Testato describe the excellence of the Tuscan brand. 

“P as Peuterey”, the brand’s new video strategy has been developed thanks to the creative synergy of Peuterey’s in-house team and the Armando Testa agency. Divided into a series of video contents the goal is to transport viewers into the very heart of the brand’s production process and highlight the attention and quality that have always been a hallmark of the brand. 

The objective of the campaign is to take users behind the scenes at Peuterey, showcasing the gestures, faces and the stories of those who transform every product into a unique piece.   So, the concept of craftsmanship becomes a pillar for the new storytelling, acknowledging the production process as the company’s strong point – from research and development of the product phase to the creation of samples, finally reaching large-scale production and rigorous quality control carried out in-house to guarantee the highest quality.

Transparency is the guiding principle throughout the campaign, in line with Peuterey’s reality-telling philosophy.

Two video formats describe the duality of the brand’s soul, for a total of 13 video contents.  

The first format consisting of 5 videos, invites the audience into every department of the company to embark on a fascinating journey to discover just how a Peuterey garment comes to life.  

From sketches to the first prototypes, covering all the technical sheets to the paper patterns, the videos show how creativity, expertise and know-how are an essential and necessary mix for the process of research and creation, all inside the company which aims at excellence. 

The second format consists of 7 double interviews featuring the employees and aims to underline how the history of Peuterey is inextricably linked to the personal stories of those who experience the company every day. 

In this way the campaign reveals mutual exchange and dialogue among all the departments as Peuterey’s greatest added value. 

All the videos can be viewed on the brand’s site and social channels, in the section dedicated to “P as Peuterey”. 

CREDITS:

Client: Peuterey Communication Team – Cristina Castelli, Giovanni Lusini, Daniela Gravino

Agency: Armando Testa 

Executive Creative Director: Michele Mariani

Creative Service: Antonella Raso

Client Director: Gina Graci

Client Service: Federica Cartocci

Production Company: Armando Testa Studios

Director: Luca Grafner