Yamaha Motor Europe and Armando Testa launch the new XSR125 for free spirits

Faster Sons have been illustrating the soul of the Yamaha Sport Heritage for years, and they’re now evolving.

After promoting a vintage flavour for years, upholding the values ​​and customisation, today the look and spirit have been reinvented, while still maintaining a strong link with the past.

Vintage has been transformed and inspired by a more contemporary soul, to offer a line of timeless motorcycles with great performance, which are more technological and state of the art. The perfect blend for riders who relate to these two souls and can’t wait to unleash them because, as the claim states, the new XSR125 is “Born for Free Spirits”.

The multi-touchpoint campaign was created in Poland and stars a photographer and a designer pursuing their passions, art and motorcycles, along the city streets, in a modern urban setting. The video was produced and post-produced by Little Bull Studios, the Group’s in-house production company.

Credits:

Client: Yamaha Motor Europe

Agency: Armando Testa Group

Executive creative direction: Nicola Cellemme, Georgia Ferraro

Creative team: Sebastien Sardet, Alice Franco

Account team: Sascha van der Plas, Nicoletta Pittino

Production company: Little Bull Studios

Director: Mauri Vecchi

Dop: Stefano Morcaldo

Photographer: Marco Campelli

Colour correction: Lorenzo Ameri

Music and SFX: Guido Smider