L’Erbolario new lines: embracing nature created by Armando Testa

L’Erbolario and Armando Testa continue to work together on the launch of the three new lines with new scents Iris Bianco, Vetiver and Tè Nero

An embrace with nature is the creative concept created by the Armando Testa agency for the L’Erbolario brand campaign, and it tells the story of these lines of scented cosmetics,  true representations of ethical beauty. It does this by taking us on a sensory journey around the product and ingredients, also reflecting the values ​​of sustainability and harmony with the planet which the brand upholds. 

The new digital video strategy, entirely created by AT Studios, invites you to take an emotional journey that embraces the senses, thanks to slow motion shots and a continuous play of macro details,  culminating with the product diving  into nature, and being totally embraced by it all around.

This feeling of complete harmony is also enhanced by music specifically developed for each subject, where gentle, relaxing sounds encounter authentic sounds from nature, like the chirping of birds or the flowing of a stream.

And if you embrace nature you’ll create beauty at Christmas too. During the festive season, there will follow further subjects, dedicated to the highly anticipated Advent Calendar and the new collection of Giardino In Rosso packs, designed to make gifts purchased in store even more attractive.                       

The campaign is online on digital and social media

CREDITS

Client: L’Erbolario

Agency: Armando Testa S.p.A.

Creative Direction: Monica Pirocca and Michela Sartorio

Creative Team: Gaetano Corvino and Chiara Demichelis

Client Director: Gina Graci

Client Service: Federica Cartocci

Head of Social Content: Valentina Salaro

Social Media Manager: Sara Zavattaro

Video Production Company: Armando Testa Studios

Director: Luca Grafner

Music: OperaMusic