New Ypsilon. Collection of gazes.

Lancia has always been a synonym for elegance, innovation and that Italianness that captures any gaze and always inspires new emotions. 

The new 777 campaign for Lancia Ypsilon focuses on the idea of how the attractiveness of this car makes it unique in its category.  

This is a car that goes beyond fashion, able to reinvent trends thanks to the perfect blend of timeless elegance and state of the art technology. 

But the charm of the new Ypsilon extends beyond just the people admiring it on the road to even involve the store models in the sparking shop windows in a fashionable street. Not only do they come to life but they become detached from their glossy routines, attracted by the irresistible aura of the new Ypsilon.

An increasingly intense narrative accompanies the viewer with images that describe the main features that make the new Ypsilon truly unique. 

From design to connectivity, from comfort to performance, all through the prism of Lancia’s elegance which can’t but release all its magnetism and attract the gaze of anyone around it, no matter who they are. 

A new Ypsilon that truly “collects gazes” as stated by the claim that is featured throughout the whole campaign. 

The new communication is consistent with the strategic plan of the Ypsilon series, started in February 2024 when the new limited edition Cassina Ypsilon was launched with a follow-up in May of the same year with the electric and hybrid range. 

 The campaign was produced at Cinecittà World, and is developed for TV, radio, outdoor and digital channels with films dedicated to the features of the product.

 CREDITS

Advertising Agency: 777

Executive Creative Director: Andrea Stillacci

Deputy Executive Creative Director: Angelo Ratti

Art Director and Copy Writer: Creative Team 777

Account Team: Federica Tos, Giulia Ghignone

Production Company: Buddy Film

Executive Producers: Alessio Gramazio, Paolo Calabresi Marconi

Director: Federico Brugia

DOP: Marcello Dapporto

Senior Producer: Giulia Buffa

Costume Designer: Massimo Cantini Parrini

Set Designer: Chiara Balducci

Film Editor: Vilma Conte

Post Production Video: Band22

Post Production Audio: DisctoDisc

Music:

Title: Hot Stuff

Authors: P. Bellotte / H. Faltermeier / K. Forsey

Publisher: WARNER MUSIC PUBLISHING ITALY SRL

Master: Red Rose Productions

Rework cover: Flavio Ibba-Carlo Palmas 

Voice: Greta Bragoni