MISS CHIQUITA’S DANCING AGAIN WITH ARMANDO TESTA.

In the second subject which airs from 19th October on TV and the web we see her literally bloom with all the vitality and warmth of a super colourful flower with banana petals.

As the flower opens up, our tasty Miss starts off a twosome with a banana which is not Chiquita which makes her fall over, showing how easy it is to get caught out with the wrong one. Indeed, not all bananas are the same: only Chiquita has the taste that deserves 10 +.

Michele Mariani was the executive creative director of the campaign created by Armando Testa with art director, Barbara Ghiotti and copy by Anna Ponti.

Production company: Little Bull.

The 3D model and animation were designed and created by Direct2Brain.

Planning by Initiative.