MediaWorld presents their new sponsorship of’Olimpia Milano with a reveal video created by Armando Testa

Milan 11 September 2024 – MediaWorld, the experience champion in the consumer electronics market, is now the Main Sponsor  of Olimpia Milano for matches in Serie A basketball league. This strategic partnership brings together two leaders in their respective sectors, who share a passion for excellence, innovation and being close to the general public who can enjoy unforgettable experiences every day on the court, in store and online.  

“Let’s go, together!”, underlying concept of the reveal video for the partnership, was conceived and developed in collaboration with the Armando Testa agency,  produced by AT Studios, and directed by Gabriele Buttafuoco.

And this concept of union runs throughout the exciting and unique basketball game, which is held inside the MediaWorld store in Carugate, starring some of the greatest athletes of Olimpia Milano, sales consultants and customers.

In just a few seconds, those watching are transported to a dreamlike dimension where a MediaWorld employee  is the one to score the winning basket with a shot that turns into the iconic “swirl” of the brand’s logo.

The film closes by unveiling the new official kit of the partnership between the two great teams.

“We are really enthisaistic to use this video to announce an amazing partnership between two icons in their sectors. This is the first time in MediaWorld’s history that we are associating our image as a leader in electronics with another brand, Olimpia Milano, the most successful basketball team in Italy owned by the global fashion icon Armani, creating synergy between technical excellence and sporting tradition and style, and the outstanding creativity of Armando Testa, who always succeeds in translating our vision into effective creative solutions,  was the only one we could count on to do this” – comments Francesco Sodano, Head of Omnichannel Marketing & Retail Media at MediaWorld

“As we work alongside MediaWorld we always consider the finishing line as a starting point. This sponsorship only confirms MediaWorld’s incredible “activism” and we are proud to be able to make our contribution. What else is there to say, being part of this project between two excellences means that we have to try and score … 3!” – adds Nicola Belli, Board Member of Armando Testa.

What’s more, the synergy between MediaWorld and Olimpia Milano,  united by shared fundamental value, is also expressed visually. The red and white of MediaWorld make a perfect match with those of Olimpia Milano in a excellent combination. MediaWorld as sponsor on the Olimpia jersey, is not just a simple logo, but a graphic element that integrates harmoniously, enhancing the team’s colours and making the kit even more attractive and appealing. A union of style that emphasises the strength of this partnership. 

The video airs from 10 September with planning on Digital, Social and TV.

AGENCY CREDITS 

Agency: Armando Testa Group

Executive creative direction: Georgia Ferraro, Nicola Cellemme

Creative team: Maria Meioli, Lorenzo Blangiardo

Account team: Emanuele Cicogna Mozzoni, Arianna Cipolloni

Production and post-production: Armando Testa Studios

Director: Gabriele Buttafuoco

DOP: Matteo Terzaghi

These players from Olimpia Milano appear in the video:

Nikola Mirotić

Giampaolo Ricci

Diego Flaccadori

Ousmane Diop

MEDIAWORLD CREDITS

Head of Omnichannel Marketing & Retail Media: Francesco Sodano

Head of Brand & Traditional Media: Mauro Miccoli

Brand Management: Mattia Alberto De Marco, Erica Oltolini

Social Media & Content Manager: Margherita Dongiovanni

Art Director: Fernando Conti

Content Manager: Andrea Petoletti