Lavazza Calendar 2024 – MORE THAN US

Backstage

Play

The social content strategy provided a multi-channel strategy with native content, capable of creating a new storytelling around the calendar with a contemporary approach, using the most up to date social language and trends.

Social ecosystem

Play
Play
Play
Play
Play
Play
Play
Play
Play
Play

L’ERBOLARIO – The endless embrace

The iconic campaign key visual, print format.

The social content strategy included 3 short “hero” content, then followed by 6 in-depth consideration interviews.

Teaser-4_5-biodiversità
Teaser-intervista-4_5-sostenibilità_2-1
Teaser-intervista-4_5-sostenibilità_1-1
Teaser-intervista-4_5-scienza-e-ricerca_1-1
Teaser-intervista-4_5-daniela-villa-1
Teaser-intervista-4_5-biodiversità_2-1
Teaser-intervista-4_5-biodiversità_1-1
Teaser-intervista-4_5-arianna-bontacchio-1
Teaser-4_5-sostenibilità
Teaser-4_5-scienza-e-ricerca
Play
Play