MEDIA ITALIA WINS THE DE’LONGHI PITCH
After a pitch the De’Longhi Group has decided to entrust Media Italian with the management of both Online and Offline media budgets.
The agency collaborated with Ebiquity for their participation in the pitch. The task assigned to Media Italia includes management for Italy of De’Longhi branded products as well as the brands Kenwood and Braun which the Group has acquired in recent years, specifically for the household and kitchen appliances.
Vladimiro Carminati – Country Italy Director of the company comments on the result of the pitch “After a relationship lasting many years with Media Italia we thought it was the time to look around to find out if there were other businesses which could better satisfy our needs.After an initial screening of the ten main companies in the sector, and thanks to the support from Ebiquity, we narrowed it down to a short list of four companies, which actually took part in the pitch. The work performed was all top quality and I must add that we were pleasantly surprised by such professionalism. Based on objective evidence from the ratings from the pitch and with the contribution of auditors, we decided to renew our partnership with Media Italia for the next two years.”
Valentino Cagnetta – CEO of Media Italia states “We are particularly pleased with this assignation since it shows how competitive a typically Italian company can be even when the procedures favoured by multinationals are used. ”
The De’Longhi Group – is present in 33 countries with direct commercial subsidiaries and sells its products to countries all over the world, remaining committed to creating innovations that bring convenience and style into its customers’ homes, making the everyday better.
The company was founded by the de’ Longhi family in 1902 as a workshop manufacturing small industrial parts. It was incorporated in 1950. Historically known as a major producer of portable electric heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in coffee, food preparation and the cooking industry, as well as household cleaning and ironing.
In 2001 De’Longhi’s acquired the British household appliance maker Kenwood which expanded its reach in food preparation products and secured its position as the leader in the kitchen machine category. De’Longhi continued its expansion and in 2013 bought the rights to Braun’s household products from Procter & Gamble.
THE Vision of the De’Longhi Group – Our vision is to turn people’s everyday into something special. Our aim is to make each person’s life a little simpler by providing innovative solutions for their everyday domestic needs for a happier and more fulfilled life.
