MEDIA ITALIA ACQUIRES MEDIA FOR FARMACEUTICI DOTT. CICCARELLI

This historical pharmaceutical company has entrusted Media Italia, part of the Armando Testa Group, with the management of its investments. The company returns to advertising with the brand Timodore, which has dedicated passion and attention to foot deodorants and foot care for more than 50 years.

The TV campaign will start on 26 June, running on all main broadcasters. The campaign “Il benessere parte dai piedi” (Wellbeing starts from your feet) features a 15” ad, created by Testa Digital Hub, and delivers a simple but important message inviting viewers to take care of their feet because that it is where daily wellbeing begins: Indeed, the brand Timodore is synonymous with a wholly Italian tradition, affirmed over time thanks to the quality and effectiveness of its products.

Media Italia will handle media for all the other brands of the company including the famous toothpaste Pasta del Capitano and Cera di Cupra.