Lavazza Espresso Gourmet: an explosion of taste. The new communication is a 100% digital campaign, created by Armando Testa.

An elegant Italian living room dominated by tone-on-tone colours, the refined tranquillity of a moment to take a break, an all-embracing sip of coffee: the calm of this moment suspended in time, with a totally satisfying mood, is suddenly interrupted as taste takes the limelight. The new Lavazza campaign created by Armando Testa is constructed on this unexpected plot twist 

The concept is precisely the explosion of taste of Lavazza Esprsso Gourmet, the new line of caramel and chocolate flavoured NCC capsules. 

Two new flavours, two parallel stories. In addition, as well as the contents for each reference, there is also a film for the whole range featuring the two domestic settings as if located in the same building, exploiting vertical media. 

This full funnel campaign, 100% digital and social, which includes three subjects, goes live from December on Lavazza channels, first in Italy and then on international markets. 

An engaging approach that uses a strong visual metaphor to describe the new flavours emphasising how indulgent they are and the experience of a new taste. 

Credits

Client: Luigi Lavazza Spa

Agency: Armando Testa Spa

Executive Creative Director: Michele Mariani

Digital Creative Directors: Paolo Fenoglio, Gabriella De Stefano

Creative Team: Antonella Raso, Laura Guida

Head of Social Content: Valentina Salaro

Client Director: Gina Graci

Production Company: 360FX

Director: Andrea Marini

DoP: Emanuele Zarlenga

CGI Studio: DITROIT

Music: Daniele De Virgilio