La campagna ADV global celebra il decimo anniversario di Sì, l’iconico profumo femminile del luxury brand Armani Beauty. Nello spot è presente per la prima volta un ensemble di figure femminili, in cui spiccano le due protagoniste assolute: Cate Blanchett, volto storico e iconico della fragranza, e Sadie Sink, consacrata da Re Giorgio come nuova beauty icon del brand. Entrambe simboli moderni di libertà, di leadership e di charme sofisticato, come la fragranza Sì Eau De Parfum Intense. Il film, diretto dalla regista newyorkese Amber Grace Johnson, attraverso una sinfonia di Sì traduce la femminilità in tutte le sue sfumature. Il progetto internazionale è stato declinato su tutti i touchpoint e tutte le piattaforme con una pianificazione media a livello global.
Year
2023
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Social Ecosystem
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
