IEO and Monzino and Armando Testa once again together to raise awareness about the fight against cancer and cardiovascular diseases: two new 5×1000 campaigns take off.

Cancer is cunning, it is tenacious and bold, but “lo IEO di più” (IEO even more) : with such a powerful and distinctive concept, IEO is communicating again on the occasion of donating 5×1000.

The campaign, once again created by the Armando Testa agency,  features the shadows of doctors and health workers who take on the shapes of new animals ready for the fight. 

The campaign has a strong emotional impact and the aim is to show how certain aspects of cancer – those that are the most frightening – are just the same as those that  have made the IEO such a fearsome opponent for more than 30 years.

The reference point in the fight against cardiovascular diseases is the Centro Cardiologico Monzino, (Monzino Cardiology Centre), it continues to  run the campaign launched last year.  This year it’s not only the doctors but also the health workers and researchers who take on the role of  graffiti artists, penning strong new challenges against cardiovascular diseases, to reiterate their love for research, treatment and innovation. 


“Siamo il Monzino”:  (We are Monzino)  is how they all start, to emphasise the great sense of unity and belonging which has always inspired and motivated the whole of the Monzino. 


“Il Monzino si batte per il cuore”  (Monzino is beating for the heart) is the  slogan of the campaign, created by Armando Testa, and it reinforces the combative nature of everyone who works with their heart every day. 

The photos for both campaigns are by Gabriele Inzaghi.

The campaigns will be on air from April and thanks to the support from Media Italia will run on traditional and digital media during the period for contributing 5×1000.