The Parmareggio little mice are back in communication with GranTerre butter and mascarpone, created by the Armando Testa Group
GranTerre, the large-scale Italian company that brings together excellent brands of cold cuts and mature cheeses is communicating again with a new multi-media campaign dedicated to Parmareggio butter and Gran Terre Mascarpone. The new project is part of the communication format featuring the platter of Goodness, created by the Armando Testa Group for all the products from the GranTerre Group.
Emiliano and Ersilia, the famous irresistible little mice, are the stars of the campaign. This time little Enzino joins them as they give us an expert guided tour to discover the factory where butter and mascarpone are made. Here a prized and impeccable machine is able to transform the delicious cream from milk, exclusively from dairies in Emilia, into butter and mascarpone with an unmistakeable flavour in just a few steps.
The campaign was conceived to highlight the great quality and features of the products, but always with a light-hearted, fun spirit which is typical of the adventures of the Parmareggio family of mice.
The campaign has been on air since 8th October on main TV and radio stations and on digital and social networks.
Credits:
Executive Creative Direction: Nicola Cellemme, Georgia Ferraro
Creative Team: Chiara Demichelis, Cristina Macchi, Marcello Maiorana, Mariacarmen Ranieri
Client Director: Emanuele Cicogna Mozzoni
Account Team: Chiara Simone, Matteo De Donà
3D Production Company: H7-25
Audio Production Company: Quiet,Please!; Screenplay
