Fratelli Branca Distillerie entrusts Media Italia, part of the Armando Testa Group, with managing their offline and digial media. 

Fratelli Branca Distillerie has entrusted Media Italia, the media agency of the Armando Testa Group, with managing both their offline and digitial media activities.  The assignment was made without a pitch and is the result of two Italian business excellences coming together, both sharing a solid vision oriented to innovation . 

«Two historical companies who know how to compete and establish themselves in their respective reference markets,  continuously innovating without ever losing ties to their roots.» – declares  Martina Cerbone, Marketing Director of Fratelli Branca Distillerie. «Our motto, Novare Serbando, (Renew but Conserve) is behind all the decision we make and in this case too we feel confident that we can achieve exceptional results, even if the market is anything but easy».

Media Italia is extremely happy about this. Valentino Cagnetta, CEO of the agency, states: «We are honoured and proud to have been chosen for this task. For us it represents an important confirmation of our positioning and the trust put in our business approach, which today more than ever is gaining positive feedback from companies».

Media Italia has been able to make on-going investments – an opportunity which is less accessible for many international networks  – so we’ve been able to speed up the development of our suite of tools based on Artificial Intelligence and Machine Learning. This suite was conceived and designed specifically for the Italian market, and is able to meet the concrete needs of companies, avoiding “one size” solutions, not in line with the local conditions. 

«The results we are achieving – continues Cagnetta – are extremely positive: cutting down of processing times, greater precision and punctuality, automation of repetitive activities with benefits for the team, utmost transparency in managment of data and naturally a significant reduction in costs».