FATER – “LINES LOVES ME” FACEBOOK

The communication for the LINES LOVES ME project, which sees LINES donate one minute’s worth of reaseach into breast cancer at theUmberto Veronesi Foundation for each pack purchased, has been extended from TV toFacebook since 11th May.

In addition to communicating to women that they can support research since “1 pack is worth 1 minute”, LINES LOVES ME provides infomration on prevention, check-ups, nutrition and lots of other health and welbeing tips for women.

The Armando Testa agency which has always been by Lines’s side for their communication, created this campaign.

With creative direction fromPiero Reinerio art director Monica Barbalonga and copy writer Mariarosa Galleano worked on this project. Planning by Media Italia.