Fabbri 1905 and Armando Testa satisfy our thirst with love
![Fabbri 1905 and Armando Testa satisfy our thirst with love](https://www.armandotesta.it/wp-content/uploads/2024/07/thumbnail_MENTA_FABBRI.jpg)
Following Amarena and Topping, Fabbri 1905 is launching a new billboard campaign distinctly dedicated to summer for its iconic mint syrup.
The chosen theme continues to be that of love, already explored by previous products: at the center of the billboard stands a beautiful glass filled with ice and mint, where the straw takes the shape of a heart, almost as if transformed by the goodness of the syrup.
The campaign was conceived by the Armando Testa agency, which worked alongside the company to enhance the brand’s understanding of its consumers.
The billboards have been on air since June 17 in numerous Italian cities.
Credits
Client: Fabbri 1905
Corporate Marketing Director: Antonella Tolomelli
Product Manager: Antonella Lombardi
Agency: Armando Testa
Executive Creative Director: Michele Mariani
Creative team: Dario D’Angelo, Sara Greco
Client director: Giovanna Farè
Client service: Federica Cartocci