Fabbri 1905 and Armando Testa satisfy our thirst with love

Following Amarena and Topping, Fabbri 1905 is launching a new billboard campaign distinctly dedicated to summer for its iconic mint syrup.

The chosen theme continues to be that of love, already explored by previous products: at the center of the billboard stands a beautiful glass filled with ice and mint, where the straw takes the shape of a heart, almost as if transformed by the goodness of the syrup.

The campaign was conceived by the Armando Testa agency, which worked alongside the company to enhance the brand’s understanding of its consumers.

The billboards have been on air since June 17 in numerous Italian cities.

Credits

Client: Fabbri 1905

Corporate Marketing Director: Antonella Tolomelli

Product Manager: Antonella Lombardi

Agency: Armando Testa

Executive Creative Director: Michele Mariani

Creative team: Dario D’Angelo, Sara Greco

Client director: Giovanna Farè

Client service: Federica Cartocci