EMMA AND LINES STEP UP FOR THE ELIMINATION OF VIOLENCE AGAINST WOMEN. TODAY MORE THAN EVER. CREATED BY ARMANDO TESTA.

Today is the International Day for the Elimination of Violence against Women. Lines and Emma, along with Armando Testa, stand united to say enough is enough!

“You’re worthless”, “Who were you on the phone to”, “I don’t like it when you go out with your friends”, “… mine or no one else’s” …. These are just some of the phrases that sadly women throughout Italy have to put up with in their homes even today.  Violence can be expressed in many ways, not just physical.

Lines is focusing on the psychological aspect, which creeps in silently, but which is deeply felt.  They want to fight against it using an ad planned by Media Italia which is on air these days on the occasion of the International Day for the Elimination of Violence against Women. 

Emma Marrone, who has already backed Lines in the fight against gender stereotyping, is the spokesperson of a strong and insightful message against all forms of violence.

And they are doing so in a concrete way by supporting We World, a non-profit organisation which has drawn up a programme to tackle and prevent violence against at woman featuring harsh experiences and a path to female empowerment.

Today more than ever it is vital not to abandon women facing difficulties and to increase defences and intensify local activities to ensure that they can always find someone to welcome then.

It’s time to step up.  Today more than ever.

Production company Think Cattleya, post production Little Bull Studios.