“È ORA DI TOGLIERSI LA PELLICCIA”. (“IT’S TIME TO GET RID OF YOUR FUR COAT”) THAT’S HOW ARMANDO TESTA IS PUBLICISING STREP HAIR REMOVAL STRIPS.

The new campaign for Strep hair removal strips will feature in main female magazines until 3rd August. The brand is part of the Sodalis group – the biggest Italian group in the Beauty & Personal Care market.

A new creative “piece” is added to the more extensive plan that the Milan branch of the Armando Testa agency is developing with the Lodi based company to renew the communication of some of their most important and famous brands.

A powerful, unusual metaphor was chosen to explain to women how effective Strep is and to show its surprising results. “A female Panda just finished hibernation with a vain look is ready to show off her incomparable legs”.

An unexpected way to describe the beauty and femininity of a hair-free leg. A story told with irony and lightness.

But above all, an invitation to all women to start off the sunny season with Strep celebrating spring with impeccably feminine, smooth, sleek legs.

CREDITS:

Agency: Armando Testa

Creative Director: Erik Ravelo

Art Director: Ilaria Accornero

Copywriter: Andrea Dell’Osa

Client Service Director: Tiziana Perotti