Cuki launches its new site cuki.it: created by Armando Testa.

Cuki is launching its new site created by the Armando Testa agency, with totally renewed graphics, redesigned and intuitive information architecture and revised navigation contents  an for improved user experience and user journey.

Simple browsing and UX mobile first, contemporary visual mood where colour takes centre stage and an indisputably pop, fresh and fun tone of voice. Food preservation and the fight against food waste are fundamental issues for the positioning of the Cuki brand, they are the focus of the contents and feature in the large scale iconic and synthetic images, completely in line with the Armando Testa style, and which are integral to the storytelling on each page. 

Navigation has been reorganised particularly in the section dedicated to the product catalogue, where the search feature has been redesigned to be more intuitive and “speaking” for the user with a system of filters and labelling that allow the user to reach individual product references. 

On the homepage of the new design two important projects are highlighted: the Cukipedia section, a substantial “encyclopaedia” of food dedicated to seasonality of products and the correct way to preserve them in your freezer or fridge – and the app Save the Food (also developed by Armando Testa) where you can use your smartphone to keep an eye on your freezer in  a simple and intuitive way, so that you can minimize food waste as much as possible. 

There is also ample space for a section dedicated to other activities that the brand undertakes against waste, such as Cuki Save Bag – the doggy bag distributed in restaurants – or the partnership with the Food Bank (Banco Alimentare): providing aluminium trays and thermos boxes, since 2011 Cuki has supported Siticibo, the programme to recover left over or unsold food from organized catering, supermarkets and shopping centres for daily distribution in thousands of charitable organisations.  

Discover the new site at www.cuki.it

Credits

Client: Cuki Cofresco

Marketing manager: Carlo Bertolino

Brand manager: Elisabeth Beccaris

Agency: Armando Testa 

Executive creative director: Michele Mariani 

Digital creative directors: Gabriella De Stefano, Paolo Fenoglio

Creative team: Laura Celli Volta 

Chief innovation officer: Alessandro Peroncini

Ux/Ui design team: Silvia Maistrello, Anna Bigaran

Digital strategy: Federica Bramardo

Head of client service Turin: Giovanna Farè

Client service: Francesca Romaldo, Andrea Cantore