Believe right up to the stars, at Christmas too. Pan di Stelle brings its message to dreamers with a greeting created by Armando Testa.
The huge star-moon is shining bright, the trees are covered with snow and a group of young dreamers is singing “A Dream Is a Wish Your Heart Makes”, holding their personal bright dreams tightly in their hands, they bring to life an enormous magic tree which glows before it turns into a cookie.
All the ingredients for a dreamy Christmas are already there, but like every year, the project developed by the Barilla Pan di Stelle marketing team along with the strategic and creative team from Armando Testa adds a month bursting with lots of other surprises.
Online, cinema, e-commerce, in store: believe right up to the stars means getting your dream to reach every touchpoint.
The film, in cuts of 20” and 15”, shot using the 3D ledwall technique, was directed by Federico Brugia, produced by Brw Filmland with post production by Band. On air from Sunday 8th December on TV, and from 9th on digital, cinema will also follow with the 20” version.
A musical greeting, because this time the iconic track which accompanies the Pan di Stelle Manifesto Film too, is sung by the young voices of kids, with an arrangement by Operà Music. It delivers the message of the new campaign, obviously with a Christmassy style: “Happy Holidays to anyone who never stops dreaming, and believing right up to the stars”.
The words of Chiara Pisano, marketing director Pan di Stelle: “Every year we are happy to send our best wishes to all dreamers, using Pan di Stelle’s unique and special way: with a pinch of a dream and sweetness but also with an invitation to never stop believing in dreams, because they’re the most powerful light we all have. This year the Dream Manifesto and believe right up to the stars campaign, developed together with the Armando Testa agency, tells authentic stories of people with a dream who do everything to make it grow, in 2025 the project will continue with important brand activism, and Christmas is the perfect time to turn on the magic switch, before continuing to remember that dreams also exert an important impact on reality.”
Following Pan di Stelle’s Christmas tradition, the special edition packs are already available in store. They were designed by the Armando Testa agency as was the new shape of the biscuit, this year like a tree as in the last image in the film. And if you buy at least two packs you can take part in the Notti da Sogno contest, to win one of thousands of Bassetti duvet cover and pillow case sets, for a cosy good night in the Pan di Stelle sky, to dream all the way up the magic staircase that leads to the star-moon.
The dream also lights up when we think about the gifts we all exchange at Christmas.
The little girl in the film who starts off the singing is holding a gift wrapped in the Pan di Stelle’s first gift wrapping paper: buy just two products from the range and get it free immediately, so you make every gift magical even before you unwrap it.
What’s more, Amazon is now selling the Pan di Stelle Xmas box, created in partnership with THUN – a leading company in the world of quality gifts. It contains the Christmas pack of biscuits and a decorated mug, like the box inspired by the new film.
Credits:
Agency: Armando Testa
Creative Direction: Monica Pirocca and Michela Sartorio
Creative Team: Gaetano Corvino and Chiara Demichelis
Head of Strategy: Guglielmo Pezzino
Head of Research & Consumer Insights: Emanuela Calderoni
Client Director: Benedetta Buzzoni
Account Team: Biagio Carrella, Francesca Toschi
Production Company: BRW Filmland
Executive Producer: Simona Ferraro
Director: Federico Brugia
Dop live action: Pancho Alcaine
Off line post production: Tex
Post Producer: Caterina Falvo
Editor: Vilma Conte
Post production/ Vfx: Band
Vfx Supervisor: Alberto Mantini
Unreal Environment Artist: Mattia Bruno
Colourist: Adriano Maestroni
Location: TEN DOTS Virtual Production Studio Sofia
Music: “A Dream Is a Wish Your Heart Makes”
Written by MACK DAVID, AL HOFFMAN, JERRY LIVINGSTON
© Walt Disney Music Company
Italian Publisher: UNIVERSAL MUSIC PUBLISHING RICORDI SRL
Media Agency: OMD
