CONBIPEL AND ARMANDO TESTA LAUNCH THE WARMEST HUGS IN ITALY.

The claim, “Winter is a warm hug” features the warmth of Conpibel articles, embracing and cossetting all Italians, from Milan to Palermo to describe the coldest season of the year.

That’s how Italy’s warmest hugs came to life. Once again it represents the values of the “Con Te Card” Conbipel club, the special loyalty programme which entitles all those enrolled to enjoy advantages and exclusive discounts. A spontaneous gesture, a hug to talk about the special attention paid to the most important consumers.

The campaign was created by the Armando Testa agency and it is developed on the web site and in shop windows of the single brand point of sales.