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After a pitch, the pharmaceutical company Alfasigma has entrusted Armando Testa with the communication campaign for Onligol, a line of remedies for chronic and occasional constipation.

The symbolic and iconic creativity of the agency proved a winner because of the way it stands out in the fragmented pharmaceutical market which is full of competitors such as those for laxatives.

Armando Testa is happy to collaborate with one of the major Italian companies in this sector, supporting it with their experience and professionalism in a new, stimulating challenge in this market.

The new Onligol campaign will be on air shortly on TV and a range of media: TV, press, digital and social media.

“What I have always appreciated in Stefano Piccini is his strong strategic background along with his great passion for creativity and I immediately shared our agency’s fundamental values with him. Welcome Stefano” states Marco Testa, Chairman and CEO of the Armando Testa Group.

Stefano Piccini joins the Turin headquarters of the Armando Testa Group in the position of Client Director after lengthy international experience. 

His professional career path has always been abroad, between Madrid and London, as  Business Lead for large scale clients such as Sanofi Pharma, Alfa Romeo, El Corte Ingles, BBVA bank, Mars Pedigree, Corona Extra, in both large groups such as Wpp, Omnicom, Ipg, as well as Creative Boutiques like PS21. 

“It is an immense pleasure for me to join Armando Testa due to the ambition of the agency’s project and for the opportunity to work with huge names in Italian advertising on great national and international clients.” says  Stefano Piccini.