Following an international pitch, ESMO, the medical oncology society, has chosen AT Design – the packaging and branding unit of the Armando Testa Group – as its strategic and creative partner for its rebranding project.
Since 1975, ESMO has been active worldwide in the fields of medical oncology and cancer care, promoting and supporting medical excellence through training, research as well as drawing up international guidelines.
With this rebranding journey, ESMO aims to renew its visual identity to reflect its open and global vision of medicine and care.
Once the project’s international scope had been defined, and ESMO’s objectives clarified, AT Design started the rebranding process using its tried-and-tested methodology, which combines strategic thinking, vision, creative synthesis and collaborative empathy.
The strength of this process is that it integrates brand analysis and the creative translation of strategic insights into a continuous flow of interaction, enriched thanks to constant feedback with the client.
The strategic brand analysis phase was entrusted to the AT Brain unit which, through an approach that is first analytical and data-driven, and subsequently design-led, defines the brand’s territory and its corresponding expressive code. More specifically for this project, the strategy highlighted the need to consolidate ESMO’s role as a benchmark, capable of orienting the most complex decisions through an authoritative and reliable perspective for all 53,000 members and the entire scientific community. This central role is expressed visually in the new logo and brand image, designed to convey how a sound and rigorous scientific approach translates into concrete solutions for oncological pathologies.
The creative interpretation of the positioning is expressed through a logo with immediate impact: essential and versatile lettering reflect the concept. Coloured squares are extracted from the outlines of the letters, as if part of the logo were deliberately being left behind. This represents a metaphor for scientific progress: whilst ESMO helps to advance research and treatment, cancer gets left behind.
The result is a striking and dynamic symbol that encapsulates, in a single graphic gesture, the movement, the vision of the future and the constant drive to be at the cutting edge that define the organisation.
The new visual identity, officially presented at the ESMO Congress 2026, will come into effect from 2027, setting out ESMO’s expressive style for years to come.
Credits
Agency: Armando Testa Design
Head of Client Service Milan: Emanuele Cicogna Mozzoni
The Armando Testa agency welcomes Cristiana Genta who is joining in the role of director of the Turin headquarters.
Cristiana Genta began her career in the account team at Armando Testa’s Turin office, where she managed leading brands and flagship ‘Made in Italy’ brands, as well as corporate and new business projects. She continued her marketing career within the company, becoming Brand Communications Manager for Fiat and Alfa Romeo (EMEA region), before taking on the role of Head of Marketing & Communications at Acqua Sant’Anna SpA.
A teacher and trainer by vocation, she also takes her passion to the classrooms at the IED in Turin to transmit it to young people keen to get themselves ‘nurtured’.
“The Armando Testa agency is a true icon of Italian advertising, and its Turin office represents its historic heart. I would like to thank Marco Testa for the trust he has shown in me, for this extraordinary opportunity and for the warm welcome. I am both delighted and proud to embark on this journey alongside a team of highly talented professionals. I can’t wait to put my experience to the service of the agency and our clients, whilst continuing to nurture the creativity, innovation and passion that have always made this extraordinary think tank stand out,” says Cristiana Genta.
“I am very happy to welcome Cristiana, whose arrival underlines just how much Armando Testa’s heart beats in Turin,” adds Marco Testa, Chairman and Chief Executive of the Armando Testa Group.
From 1st November, the multi-utility company has a new corporate advert. Set to music by Lucio Dalla, it features a sequence of images showing small everyday gestures, when combined together they give rise to a more sustainable future.
There are small gestures that can light up the world. Everyday choices that might seem insignificant, but which, when combined together, become something greater. Because change does not always stem from grand revolutions. Sometimes all it takes is a small light. And lots of people, capable of lighting it.
That’s the idea behind the Hera Group’s new corporate film, created by the Armando Testa agency – an emotional and imaginative narrative that brings to life the message “Hera. The energy of our choices.” Because each of us holds in our hands the power to make a small change
Lucio Dalla’s “La sera dei miracoli” lends its voice to this story, serving as much more than a soundtrack: it is a true narrative voice that accompanies the images and amps up their emotion. Directed by Martin Aamund, a multi-award-winning Danish director, who translates the creative vision into an evocative visual world, suspended between reality and magic, where everyday life gradually turns into something extraordinary.
It all begins with a little girl who grabs hold of the string of what appears to be a balloon, but which turns out to be a large, glowing light bulb – a symbol of the energy that each of us holds in our hands. From here, a journey through the city unfolds, where the protagonist meets people who, through small everyday gestures, make conscious choices: some dispose of their rubbish correctly, others fill their water bottles at a drinking fountain, and others charge an electric car. Simple gestures, each with its own light, which together take on new strength.
And when all these lights rise up together towards the sky, they create a surprising spectacle. It is the amazement that, thanks to the choices of each individual, a community can build something greater. Such a beautiful sky that the little girl can only describe it as ‘Heraviglioso’.
A common thread with the ‘Heraviglioso’ campaign, launched nationwide in June 2025, when the Hera Group and Armando Testa had turned the spotlight on the Group’s identity and its role in people’s daily lives. This communication journey is now taking a new step, transporting the narrative into a more emotional and universal dimension. It’s no longer just about what Hera does, but what it believes in: the power of individual choices to bring about collective change
“Thanks to its intimate and imaginative style, the new corporate advert succeeds in conveying the essence of the Hera Group, a multi-utility company that works alongside citizens every day to build a more sustainable future. Lucio Dalla’s ‘La sera dei miracoli’ becomes a true narrative voice, reflecting the fact they we are in constant connection with the cities and the people whose choices can spark collective change,” explains Giuseppe Gagliano, Central Director of Communications and External Relations at the Hera Group.
“The challenge was to portray a Group that deals with energy, water and the environment through an idea capable of going beyond individual services and speaking to everyone. We transformed a simple light bulb into a poetic and universal symbol to convey a different kind of energy: not the energy we consume, but the energy we have within us. The energy that, through our choices, can spark change,” comment Georgia Ferraro and Nicola Cellemme, Executive Creative Directors at Armando Testa.
Produced by AT Studios, the film was shot in June in Milan and Varese. The campaign, planned by Havas Media Network, will be on air from 1st November to 31st December on major television channels and on-demand platforms, and in cinemas from 17th December to 13th January 2027
Credits
Hera Group Central Communications and external relations manager, Hera Group: Giuseppe Gagliano Head of Corporate Relations, Events and Advertising, Hera Group: Stefania Santacroce Corporate Relations, Events and Advertising, Hera Group: Sara Cameranesi
Agency: Armando Testa Group Executive Creative Directors: Georgia Ferraro, Nicola Cellemme Creative Supervisors: Maria Meioli, Lorenzo Blangiardo Creative Team: Roberto Capodanno Head of Strategy: Guglielmo Pezzino Strategy Team: Arianna Nicoletti Head of Client Service Milan: Emanuele Cicogna Mozzoni Account Team: Ludovica Tonti, Manuel Amato, Gaia Salandrini Production Company: AT Studios Director: Martin Aamund DOP: Diego Indraccolo VFX: Edi
The new campaign gives an ironic and pop style twist to the trend of maxxing, promoting offers, services and in-store consultancy
From small daily habits to personal passions, ‘maxxing’ is the tendency to try and get the most out of every aspect of our daily lives. MediaWorld’s new Black Friday campaign is inspired by this trend; developed in collaboration with the Armando Testa agency, it starts off from the brand’s international communications, reinterpreting them with a distinctive, all-Italian flair.
The result is the ‘Most maxxed-out Black Friday ever’, which describes how technology comes into people’s lives, presenting them with more possibilities and enriching their experiences. The concept comes to life through a series of comedy sketches starring Herbert Ballerina, featuring MediaWorld’s offers and services.
Fun, self-deprecating and irresistibly human, Herbert finds himself tackling everyday situations taken to the extreme thanks to technology. He is egged on by a voice-over that urges him to push himself ever further, giving rise to unpredictable reactions, misunderstandings with a somewhat surreal touch.
In the scenes set in the stores, Giorgia, a MediaWorld sales assistant, comes into the picture; with practical advice and solutions, she helps Herbert discover the services offered by the brand. Her presence highlights the value of in-store advice and the vital role MediaWorld staff play in guiding customers towards informed choices, building a relationship based on trust.
Between one joke and another and puns, it becomes clear that at MediaWorld not only the offers are ‘maxxed’, but the services too: from assessing the value of second-hand items via the Trade-In scheme to the benefits of the MediaWorld CLUB, right through to free in-store collection of orders in just 30 minutes as well as the exclusive offers on the app. These solutions simplify the shopping experience by integrating digital channels and physical stores.
“At a time like Black Friday, when special offers take centre stage, it is essential for us to continue highlighting what makes the MediaWorld experience unique. Value for money is a key element, but it becomes even more valuable when combined with the ability to make informed choices, relying on services and expertise that meet people’s needs. This is the vision that guides our approach to retail and that we are trying to convey in this year’s campaign too, using a light-hearted, ironic and pop style, thanks also due to the fact that Herbert has joined us, whilst always maintaining technology at the heart of the story,” comments Francesco Sodano, Marketing Director at MediaWorld.
Media planning was managed by Starcom (Publicis Groupe), and starting from 29th October, the campaign will run for the entire month of November, using an omnichannel strategy designed to guide customers through the different stages of their purchasing journey. The media mix includes TV, with premium cuts of 30” and 15” at peak viewing times, Connected TV, Display, Social channels and Audio, with the goal of maximising emotional impact and coverage on a range of touchpoints.
Directed by William9, while production was managed by AT Studios.
MediaWorld Marketing Director: Francesco Sodano Brand & ATL Media Department Head: Mauro Miccoli Brand & Sponsorship Team Lead: Mattia Alberto De Marco Brand Marketing Specialist: Erica Oltolini Senior ATL Media Buying Specialist: Luca Mondo Digital Marketing Department Head: Davide Rossi Digital Marketing Manager: Carmen D’Ambrosio Art Direction Manager: Fernando Conti Off-line Content Manager: Andrea Petoletti Social Media Specialist: Giulia Casiraghi
Armando Testa Agency: Armando Testa Group Executive Creative Directors: Georgia Ferraro, Nicola Cellemme Creative Supervisors: Maria Meioli, Lorenzo Blangiardo Head of Client Service Milan: Emanuele Cicogna Mozzoni Account Team: Arianna Cipolloni, Adriana Delle Donne Social Media Lead: Eleonora Valerisce Production Company: AT Studios Director: William9
BDF Industries is a leading company in the glass industry, and they have now engaged AT Design, the packaging and branding unit of the Armando Testa Group, for a wide-ranging brand image project.
The brief starts from the need to reposition the BDF brand within the competitive international landscape, ensuring that the communication conveys the technological scope of the solutions offered and the innovative vision involving all divisions of the company in a single process of continuous improvement.
The agency worked, in collaboration with the strategic AT Brain unit, to analyse the reference market with the goal of defining a clear and distinctive positioning. This strategic analysis led to the development of the payoff: ‘One Flow. One Glass.’ This message is consistent with the company’s values and purpose, and underpins all brand communication and imagery.
The brand restyling project involved simplifying aspects of the design and colour palette and introducing a gradient, ranging from orange to blue-green, which reflects what BDF can offer: a comprehensive range of solutions, from melting plants to forming machinery – the two fundamentals of hollow glass production.
BDF was present with this new revanìmped identity at the Glasstec 2026 trade fair in Düsseldorf. For the occasion, AT Design oversaw the company’s image, developing a key visual and visual identity materials for the design of the stand.
The visual depicts a formless shape – material and luminous – that floats in the air and captures all the nuances of glass, from warm, incandescent orange to cool, solid blue. The perfect visual interpretation of One Flow. One Glass. The new brand identity has been used to update the content of the website, with the aim of promoting a coherent and consistent image across all touchpoints. The project is further complemented by a social media strategy dedicated to the LinkedIn platform.
Securing this new commission confirms AT Design’s expertise in the industrial sector. Furthermore, the project reflects a tried-and-tested operational model, capable of combining strategic rigour, vision and creative synthesis through the multidisciplinary integration of resources.
A social editorial series of five episodes that reinterprets Cukipedia’s tips using the irreverent style of Fluffy Revolution, a community with over 650,000 followers.
As well as being a good way to combat food waste, food preservation can also become content able to both inform and entertain. This is the aim of the collaboration between Cuki and Fluffy Revolution, created from an idea by the Armando Testa agency.
The project develops using the format of a social media editorial series structured into five episodes, where food is centre stage in ironic and irreverent contents dedicated to using Cuki products to store it correctly – in the fridge or freezer.
The idea comes from the combination of two approaches: that of Cukipedia, Cuki’s historic and well-established project dedicated to food preservation, and that of Fluffy Revolution, a community that now counts more than 650,000 followers across Instagram and TikTok and which tackles the themes of food, sustainability and the vegan lifestyle through a mix of information, irony and creativity.
The first food to be featured is the blueberry, at the heart of content that originates from an everyday insight: buying a notoriously expensive type of fruit and then, because of distraction or carelessness, there’s a risk you forget about it in the fridge, so you waste food and money. But if it’s the blueberry itself that gives us tips on how to preserve it, everything becomes simpler – especially when Cuki products come to our aid. The story continues with broccoli and lentils, followed in the coming weeks by new foods, each taking centre stage in a video and a series of stories dedicated to a tip on how to store them properly. To discover all the episodes, all you need to do is follow the brand’s official channels.
The collaboration presents Cukipedia’s content as part of a native, social and entertaining style, transforming practical information on food preservation into content that combines practicality with entertainment. Through the language of Fluffy Revolution, Cuki connects with a particularly vibrant community aligned with food-related topics, with considerable presence amongst Gen Z and Millennials.
That’s why the project adopts a cross-platform approach, with posts on Instagram, TikTok and YouTube Shorts.
The project was created by Armando Testa and represents a new way of tackling a practical topic such as food preservation, using a contemporary format that reflects the language of digital communities.
CREDITS
Client: Cuki Cofresco
Marketing Manager: Carlo Bertolino
Brand Manager: Elisabeth Beccaris
Agency: Armando Testa
Creative Direction: Jacopo Morini and Fabiano Pagliara
Digital Creative Direction: Gabriella De Stefano, Paolo Fenoglio
Vimex, leading Italian supplier of explosion-proof electrical equipment, has entrusted AT Design – the branding and design unit of the Armando Testa Group – with restyling their brand and visual identity,
The project started from a need to refresh Vimex’s image and redefine a new brand architecture, in light of expanding business.
This involved AT Design, together with the strategic unit AT Brain, in a phase of market and brand analysis, which led to the creation of the new brand territory, with the development of the creative concept, positioning and the new structure of the brands.
Vimex is actually currently introducing a model in which Vimex Group serves as the umbrella brand under which the Vimex and Vimscale divisions operate. The former manages projects at a global level supplying explosion-proof electrical equipment, while Vimscale represents the new business unit conceived specifically for the Data Centre and hyperscaler sector. This is a move which allows Vimex to engage with the most advanced players in the market as well as consolidate its commitment to its existing customers.
To strengthen the positioning of the two divisions, the agency has come up with new payoffs that emphasise their high level of specialisation within the sector.
The payoff chosen for Vimex is ‘Engineer – Procure – Improve’, an expression that succinctly summarises the brand’s activities, highlighting its ability to drive continuous improvement over time.
The payoff for Vimscale, on the other hand, reads ‘AI Infrastructure. Engineered.’
This formula, during this early phase of the business, aims to provide a clear definition of the scope of what’s on offer.
The brands have been redesigned based on a unique style, featuring reference colours. The new logo consists of a monogram and logotype, and it is intended to represent the electrical sector and the projection of light, thanks to a dynamic yet solid and well-grounded appearance – just like Vimex.
The graphic design project is completed with the restyling of the website, entrusted to the AT Factory unit, which has completely redesigned the user experience and interface, creating a unified visual and linguistic identity for the brand.
The new brand identity has also been at the basis for the development of the coordinated identity and brand guidelines, which define the new language of Vimex: that of a company increasingly focused on the future.
Credits
Client: Vimex Group
Chief Executive Officer: Riccardo Viganò
Project Manager: Giammaria Viganò
Business Development Director: Barbara Fontana
Agency: Armando Testa Design
Creative Director: Roberto Gresti
Creative Team: Ettore Monzeglio, Delia Laviola
Strategic Team: Arianna Nicoletti
Chief Innovation Officer: Alessandro Peroncini
UX-UI Designer: Simona Palmeri
Project Manager: Valentina Venerussi
Head of Client Service Milan: Emanuele Cicogna Mozzoni
It has been 35 years since the first MediaWorld store opened in Curno in 1991. Today, the brand is celebrating this significant milestone with a project developed in collaboration with the Armando Testa Group: ‘35th Anniversary Let’s Wow!’, which has come to life with a new campaign, a film, in-store activations for partners and customers, as well as a dedicated event. At the heart of the project is the concept of ‘first times’: those moments when your encounter with some new technology opens up unexpected possibilities and leaves an impression sure to last.
The celebratory film was created by the Armando Testa agency and is a journey form è un 1991 to today featuring the emotions of the first times, experienced by people interwoven with the presence of MediaWorld in their lives and it describes how the brand has been by the side of generations as they discover the ever new possibilities and ways to experience technology.
As stated in the closing lines of the film: “To give you the thrill of the first time, every time. We’ve been here for 35 years.”
The concept extends beyond the film. The Armando Testa Group has, in fact, created the visual identity for the 35th anniversary, developing not only the commemorative logo but also in-store materials, leaflets, and ad hoc digital and social media content. They’ve created a unique visual language which underpins all the initiatives dedicated to the anniversary and which consistently tells the story of a brand that evolves, to ensure it always remains relevant to people’s lives.
The project saw the agency working in close collaboration with AT Design to create the logo and with AT Studios for the production of the film.
“To celebrate this important milestone, we opted for a campaign with a strong focus on video, designed not only to recount how technology has evolved, but above all the emotions that technology has allowed us to experience over these 35 years. Because MediaWorld’s story is not just about shops, products or campaigns: it is, above all, about people and their ‘first times’. Their first television, first computer, the first smartphone, the first games console, the technology chosen for your first home. Since 1991, we have accompanied millions of Italians through many of these moments and, very often, MediaWorld was there with them. This was the inspiration for the film created with Armando Testa: a journey through 35 years of a shared history, built around the ‘first moments’ experienced together with our customers. Technologies have changed, we have changed, but MediaWorld has always been there. The campaign will unfold across an integrated ecosystem of TV, Connected TV, Online Video and Social Media, with formats designed to amplify its emotional impact and reach people across various touchpoints. The story will kick off in the first week of October and run until 24 October – a particularly significant date for us, as it marks the anniversary of the opening of our first store in Italy, in Curno. But the 35th Anniversary won’t stop there: from January 2027, a new chapter of the campaign will begin, with a second wave and new
ways to continue telling our story and celebrating this journey together with our customers,” commented Francesco Sodano, Marketing Director at MediaWorld.
“When was the last time you did something for the first time? It’s the question that opens the film and captures the very heart of the project: first-time experiences change us, but often it’s only afterwards that we realise it. We wanted to focus attention precisely on that emotion, on that moment when something enters our lives for the first time,” adds Georgia Ferraro, Executive Creative Director at Armando Testa.
“Telling the story of MediaWorld’s 35 years meant rediscovering many of those moments and the sense of wonder that goes along with them. Because that’s precisely where the ‘wow’ moment comes from: when something new surprises us so much that it stays with us,” concludes Nicola Cellemme, Executive Creative Director at Armando Testa.
The celebratory ad was directed by Paolo Monico and kick off on air from October with multi-channel planning which includes TV, digital and social media platforms. The total video campaign developed in cuts of 60”, 30” and 15” aims for 75% coverage of the socio-demographic target, more than 300 GRPs and 60 million impressions.
Media planning and omnichannel activation developed in collaboration with Starcom, an agency in the Publicis group.
The celebrations will also involve retail outlets with promotions and initiatives dedicated to the 35th anniversary, including ‘Sottocosto 35°’, (Below cost price 35°) alongside activations and experiences such as the Red Zones in the Tech Villages. The programme will also continue through digital and social media initiatives, events dedicated to the world of gaming, and engagement opportunities for MediaWorld’s partners and staff.
CREDITS
MediaWorld
Marketing Director: Francesco Sodano
Brand & ATL Media Department Head: Mauro Miccoli
Senior ATL media buying Specialist: Luca Mondo
Digital Marketing Department Head: Davide Rossi
Digital Marketing Manager: Carmen D’Ambrosio
Brand & Sponsorship Team Lead: Mattia Alberto De Marco
September still has the colour of wheat: the new Mulino Bianco campaign, launched in late spring with the return of the Mill in a wonderful natural setting at its heart and the focus of the brand communication, continues with three new product stories and an all embracing communication ecosystem.
Starting off with Tarallucci, the Richiamo del Mulino (‘Call of the Mill”) campaign had taken us, through surprising gateways, into a natural world ready to welcome us, and inside the Mill as it reopened its doors.
Today, the five notes usher us onto a new magical journey at breakfast: in an instant, a dad and his little boy find themselves in the midst of a wheat field; a trail of petals carried by bees leads them to the Mill, where the Head Miller is waiting to welcome them with his smile and words.
“Did you follow the bees? We did too!”: with ‘Alveari’, airing from 13 September, Mulino Bianco’s expertise contains all the scent of honey and salted butter.
Each new story in the campaign, devised by the Armando Testa Group, adds another piece to the puzzle: it’s not just a tale of deliciousness to be enjoyed, but of moments that only Mulino Bianco can convey in this way, always nurturing emotions and relationships and reminding us – with the phrase “Senti che buono!” (Taste how good!) – of the unique value of rediscovering that it is possible to find harmony with nature every single day.
In the time it takes to eat a biscuit, the small amazing magic of being in the midst of the wheat, and on a great wheel that never stops exciting us.
Alveari will be followed by Baiocchi in cuts of 15”, from 27th September, and Molinetti, from 4th October. The nature of the Mill welcomes with the yummy pleasure of hazelnuts dipped in chocolate cream for a snack-break with Baiocchi, and along a pathway through buckwheat – one of the secrets behind today’s even more irresistible flavour of Molinetti’s wholemeal range.
Copy in all Alveari, Baiocchi and Molinetti ads is accompanied by CTV and social media and digital-first content; a project dedicated to the Speciality Breads range to launch in-store activations, CTV and OOH campaigns from 14th September, and new events will kick off in the coming weeks.
And from 20th September, a little surprise! Kids’ back to school tastes of Pan Goccioli, with a special tail dedicated to the Animabili kids’ promotion – all to collect.
There’s a place where nature has so many wonderful stories to tell.
And the story has just started.
Credits
EXECUTIVE CREATIVE DIRECTORS: Monica Pirocca and Michela Sartorio
CLIENT LEADER: Benedetta Buzzoni
CLIENT DIRECTOR: Gina Graci
HEAD OF STRATEGY: Guglielmo Pezzino
ATL and SOCIAL CREATIVE TEAM: Sofia Sasso, Viola Trentin, Giulia Di Crescenzo, Mattia Grassi, Stefano Arrigoni, Matteo Giachin Ricca, Dario D’Angelo, Daniele Bona
Not all shopping bags are made simply to hold your purchases on your way home. Some can reveal the personality of the person who’s carrying them, so they become more than just an accessory: something that expresses a woman’s style even before she gets dressed.
This was the insight behind “A Bag That Speaks for You,” the new project for Vicolungo and Castel Guelfo The Style Outlets, conceived by the Armando Testa agency. It transforms an everyday object into a statement accessory able to express—with irony and touch of pop—the personality of whoever chooses it.
There are as many ways to go shopping as there are types of women: impulsive, thoughtful, organised, unconventional… but one thing that’s certain: no woman can get by without it.
The three shopping bags play ironically with women’s passion for shopping—stronger than anything else—and the opportunity to identify with different styles.
The illustrations were designed and created specifically for this limited edition and are accompanied by three tongue-in-cheek statements of personality—three different ways of describing yourself: “I tried spinning, but I prefer shopping,” “I don’t follow fashion—I threaten it,” “I found myself again—I was in a shop”.
The talented Tess Masazza is the one who lends her face to the project on The Style Outlets’ social media channels. She’s an actress and content creator who, in just a few years—starting with “Insopportabilmente donna,” (“Unbearably female”) which made its debut on YouTube in 2014—has won over the hearts of the general public and made her mark in traditional media as well, from TV to film to theatre.
With her ironic and authentic language, Tess embodies the spirit of the initiative by inviting women to express their own identity—without, of course, taking themselves too seriously. The content, featuring Tess’s unmistakable cinematic flair, will be broadcast on The Style Outlets’ channels and shared on the creator’s social media accounts.
Starting from Saturday, 19th September, and for the following three Saturdays, customers who spend at least 100 euros in women’s clothing and beauty stores at either of the two outlets can pick up one of these limited-edition canvas shopping bags featuring exclusive illustrations free of charge. The bag can be collected from the dedicated desk inside Vicolungo The Style Outlets and Castel Guelfo The Style Outlets.
Which bag speaks for you? Make your choice at The Style Outlets.
Credits:
Agency: Armando Testa
Executive Creative Director: Michele Mariani
Creative team: Nuria Martin Sauceda, Sara Greco, Caterina Maliardi
Head of client service Turin: Giovanna Farè
Client service: Carlo Piacenza
Head of Social: Andrea Gaetani
Social media team: Nicole Ghiringhelli, Alberto Di Palma
